It is undeniable that SEO on a website or blog is very important to improve the performance of websites and blogs in search engines and rankings, especially in Onpage SEO and Offpage SEO. When a business wants to get maximum results, sometimes there are owners who want to get instant results, namely by using the black hat technique, the black hat technique is a technique of taking shortcuts but can be silenced by Google and violates existing rules, inevitably the site owner must run honest and fair strategy according to Google rules.
And another technique, namely white hat, which follows the rules of search engines to get maximum results, but not always this white hat technique is as expected, many factors influence them, including many business owners who use similar strategies, high competition sometimes does not produce results as expected. with targets.
Therefore, we will discuss some SEO techniques that you can apply to understand what elements have a big influence on SEO according to Google rules and will have a good impact on the site, especially optimization on-page SEO.
What is the purpose of SEO On Page and SEO Off Page?
On-page SEO focuses on techniques and strategies that optimize the website or blog itself which aims to get the best rankings, produce a user-friendly website and be easy to use by users.
To create a website is not easy, let alone a user friendly website, there is a web design that you actually don't know that the site is not user friendly, because of the limited knowledge and information the website is expected to meet Google rules and it's not optimal and not as user friendly as before and confused about what really happened.
Off page SEO focuses on website optimization outside the context of your website, such as marketing, paid promoting, and others.
2. What are the important elements of On Page SEO and optimization tips
Some important elements in on-page SEO include keywords, Meta, Heading Tags, Attributes, Alternative Images and content, you must optimize these elements if your website wants to get the best ranking.
1. Keywords
Keywords are keywords that the user inputs into the search engine's search field which will display the site in the search results. Keywords with high search volume will make it easier for search engines to display related content.
By optimizing keywords on a website or blog, these keywords can be targeted into search engines which aims to make it easier for users to find content related to the optimized keywords on the website and of course it will be easy to find in search engines.
Keywords must be used on the website many times on every page of the website, to target certain keywords that can be easily read by search engine bots and increase visitor traffic and show content clearly and precisely. However, the use of keywords must be wise and not excessive, because bots will consider them as spam.
2. Meta, Heading Tags, Attributes, Alternative Images
Meta title and description function to display text content into the SERP (Search Engine Results Page). Meta title serves to display the title and meta description in determining the description on the website page.
By inserting targeted keywords in the meta title and description, it will have a big impact on visitor traffic and make it easier for users when looking for something in search engines. When you search for something on Google, what will be displayed is the title and description, right? So that's what you can optimize with keywords that are relevant to the content.
You can also optimize this into other tags such as H1, H2, H3, Meta Title, Meta Description, title attributes, alternative images, navigation and others.
3. Content
Content is an important element in SEO because it contains interesting information to bring in visitors, this can be about services or products, or anything contained on the website page itself. By using informative, detailed and descriptive content, visitors will understand much more about the content on the website.
Creating SEO-optimized content, it is necessary to pay attention to the content and length of the words, the content contained in a website page is at least between 300 - 500 words, for a maximum it can exceed 500 words.
But it should be noted, not only relying on the length of the content, but the content and quality displayed, because with quality and informative content, visitors will be more interested, have a great opportunity to attract more visitors and will get positive insights from Google about the website. alone.
It is not instant to get a lot of visitors, but by optimizing this method the website can accelerate acceleration and shorten the time to get the best ranking in search engines compared to not being optimized at all.
Conclusion
By optimizing SEO on the on-page site or blog, it will have a major impact on increasing visitor traffic and the opportunity to generate loyal users, because the content produced is quality and user-friendly content.