What is SEO, How Does SEO Work And Benefits?

12 mins
13 Sep 2022

SEO, a term in the world of websites to achieve rankings in search engines. Many people are competing to optimize each other's websites so that they can enter one Google search.

Then what is meant by SEO, what are the benefits and how to use it. Here we will discuss the meaning of SEO, various tips that can be used into the site and dissect how it works. For someone who is just starting to build a website or business website there are times when they are confused about how to optimize SEO itself.

Before going into a deeper topic, let's first get acquainted with what SEO is.


What is SEO, how does SEO work and its benefits



1. What is SEO?

SEO or Search Engine Optimization is a method on a website to reach the highest level in search engines or Google, Bing or Yahoo, in addition to organic traffic that affects the quality of a website, many other factors influence each other.

This method will help the owner to target according to the purpose in building a website. To achieve that search engine algorithms need to understand what the content of the site is, therefore SEO is very necessary.

Search engine algorithms continue to be updated from time to time because of information that continues to grow, because to produce results that are relevant to the right for users when entering certain keywords, you must direct the right keywords on your website to fulfill this.


2. Know the types of traffic in SEO

Several types of traffic you should know with different functions:

Quality traffic

As the name implies, quality traffic races in the value of traffic that has high visitors, if the site is a business site then you must have pages with quality content with a good UI so that visitors feel at home and comfortable.

Conversion rates can be used as a reference in traffic, visitors can understand what is contained and offered on the site and will automatically generate high traffic on target.

For example, if you offer laptop products, then visitors who come to your website are visitors who are looking for laptops.

Quantity traffic

One of the traffic that is no less important to improve SEO and performance, quantity races in the size of visitors who enter the site.

If the website has informative keywords then the keywords generated must be relevant to what visitors are looking for.

You can use tools from Google such as Google Analytics to analyze incoming traffic to your site.

Organic traffic

Organic traffic is highly desired by every property owner because it doesn't have to cost a penny, with organic traffic it can generate more visitors and increase conversions.

Examples of organic traffic if someone searches for something in a search engine such as Google, then visitors will click on whatever is generated from the search engine and visitors will click on it, that is what is meant by organic traffic.


3. How does SEO work on a website?

SEO functions to optimize the website to be found by visitors with certain keywords, the benefit if it is optimized by SEO, it will most likely bring organic traffic and provide information that matches the keywords that users are looking for in the SERP.

To get information in search engines, search engines need several elements to detect requests from users. Some elements of search engines to find requests are:


The first process that search engines do is crawling, where search engines collect information from page to page.


After crawling, the search engine will save the information into the entry list.


The last stage, the search engine will display information sequentially and the search engine will provide relevant information according to the keywords typed in the SERP.

Search engine algorithm

To get the quality of a search engine, we need rules that filter from trusted sources which we often call the Search Algorithm, the algorithm is tasked with improving the quality of user satisfaction. The search engine algorithm continues to update according to the development of existing information.

Related to this search engine algorithm, we also have to understand the framework on the website technically, where this is related to its own performance and how it impacts search engines.

Robots.txt, sitemap.xml are very much needed by search engine bots to understand content links more deeply.

The website load page is an important element that a quality site must have, then we audit it with the tools provided, such as: Google Pagespeed Insight, Google Analytics, Website Analyzer Tool, etc.


4. How to apply SEO tips to the website

After we know what SEO is and how it works, you also have to understand how to use it. SEO cannot be done once because information and algorithms continue to develop until optimal results, there are 2 types of SEO that can be optimized:

On-page SEO Optimization

On-page SEO is the optimization of content such as meta, alternative text, anchor text, etc. on the page which involves the structure and adjustment of elements so that search engines can understand when crawling the page easily.

Do keyword research

Keywords are very important in SEO so that they can bring in visitors from the information you provide.

When visitors search for certain keywords in search engines, your website will appear according to the topic they are looking for, also make sure that the keywords in the title, content, H1, H2 are appropriate and targeted.

Research keywords with your competitors, so that the content you create can produce even better content than competitors, also providing the best experience when users visit the website and also make sure the content does not contain plagiarized content.

Technical improvement of website pages

It takes expertise to do this, where it relates to the front-end framework on the website, one of the things we can do is do an on-site audit to find out what needs to be improved.

Make sure sitemap.xml and robots.txt are in the directory, also check if there are broken links / broken links or URL errors, make sure they are updated or replaced. Then check whether the URL used is an SEO friendly URL, for example:


if not, seek developer help to make your website URL SEO friendly so that search engines can easily find your website pages.

Furthermore, the important thing is that there is a meta title, meta description, favicon, there is alt text in the image, good headings and navigation that is not confusing and the creation of content that fits the target with certain keywords.

And also minification of CSS or JS files on the website resulting in faster performance.

Optimization of User Interface and User Experience (UI and UX)

Serve every visitor with a friendly, pleasing appearance and easy to use application, if your website has enough products, does it have a search feature to get the right product.

Are the products arranged in an orderly manner according to categories so as not to confuse visitors. Add information and images that match the relevant products, make sure the images don't have a large size because this is very influential on website performance.

Set the layout to make it look attractive, so that visitors linger on your website. Whatever the content of your website, provide interesting experiences and interactions for visitors, pamper them.

Off-page SEO

There are other ways besides Onpage SEO, namely Offpage SEO, Offpage SEO includes backlinks and promotional techniques, where you promote that the website is worth visiting, some important elements in Offpage include:


There are several ways for this technique, one of which includes website links into social media such as Facebook, Instagram and others, the purpose of this is to expand the scope of knowing your website is worth visiting.

Include images that match your website link so that other people are interested in visiting it.

Another technique is to do paid promotions, where you pay a third party to use ads to promote your website to get engagement.

High engagement will generate quite large visitors, make sure before using third party services, do research first to be targeted.

Backlinks are another way for website owners to increase website visitors, backlink techniques are techniques for placing your website links into other websites that have similar content.


5. What is On-Page SEO

And another technique, namely white hat, which follows the rules of search engines to get maximum results, but not always this white hat technique is as expected, many factors influence them, including many business owners who use similar strategies, high competition sometimes does not produce results as expected. with targets.

Therefore, we will discuss some SEO techniques that you can apply to understand what elements have a big influence on SEO according to Google rules and will have a good impact on the site, especially optimization on on page SEO.

1. What is the purpose of On Page SEO

On-page SEO focuses on techniques and strategies that optimize the website or blog itself which aims to get the best rankings, produce a user-friendly website and be easy to use by users.

To make a website is not easy, let alone a user friendly website, there is a web design that you actually don't know that the site is not user friendly, because of the limited knowledge and information the website is expected to meet Google rules, it's not optimal and not as user friendly as expected and confused about what really happened.

Off page SEO focuses on website optimization outside the context of your website, such as marketing, paid promoting, and others.

2. What are the important elements of On Page SEO

Some important elements in on-page SEO include keywords, Meta, Heading Tags, Attributes, Alternative Images and content, you must optimize these elements if your website wants to get the best ranking.

1. Keywords

Keywords are keywords that the user inputs into the search engine's search field which will display the site in the search results. Keywords with high search volume will make it easier for search engines to display related content.

By optimizing keywords on a website or blog, these keywords can be targeted into search engines which aims to make it easier for users to find content related to the optimized keywords on the website and of course it will be easy to find in search engines.

Keywords must be used on the website many times on every page of the website, to target certain keywords that can be easily read by search engine bots and increase visitor traffic and show content clearly and precisely. However, the use of keywords must be wise and not excessive, because bots will consider them as spam.

2. Meta, Heading Tags, Attributes, Alternative Images

Meta title and description function to display text content into the SERP (Search Engine Results Page). Meta title serves to display the title and meta description in determining the description on the website page.

By inserting targeted keywords in the meta title and description, it will have a big effect on visitor traffic and make it easier for users when looking for something in search engines. When you search for something on Google, what will be displayed is the title and description, right? So that's what you can optimize with keywords that are relevant to the content.

You can also optimize this into other tags such as H1, H2, H3, Meta Title, Meta Description, title attributes, alternative images, navigation and others.

3. Content

Content is an important element in SEO because it contains interesting information to bring in visitors, this can be about services or products, or anything that is contained on the website page itself. By using informative, detailed and descriptive content, visitors will understand much more about the content on the website.

Creating SEO-optimized content, it is necessary to pay attention to the content and length of the words, the content contained in a website page is at least between 300 - 500 words, for a maximum it can exceed 500 words.

But it should be noted, not only relying on the length of the content, but the content and quality displayed, because with quality and informative content, visitors will be more interested, have a great opportunity to attract more visitors and will get positive insights from Google about the website. alone.

It is not instant to get a lot of visitors, but by optimizing this method the website can accelerate acceleration and shorten the time to get the best ranking in search engines compared to not being optimized at all.


6. What are the benefits of SEO for websites?

The benefits of having your website SEO optimized include:

Increase traffic

With SEO, sites can increase traffic organically, when you can maximize this SEO, you don't need additional costs to promote your site through third parties, so that websites can be found with certain keywords in the SERP.

Websites can reach a wider scope when users search for certain keywords in search engines. By implementing the steps we discussed earlier, it is more likely that this can happen on your website.

Increase conversions in business

SEO makes it easier to convert value and organic visitors are easier to convert into customers into applications, if the site is a business or service, visitors are more likely to buy your product or service.

Increase brand awareness

One way to improve the brand is to optimize SEO, because almost all users before buying a product or service, users will research online according to the products and services to be purchased.

The better the SEO on a website, the more people will know your website and automatically your brand will increase by utilizing this SEO.



SEO or Search Engine Optimization is the best way to get ranked first in search engines and improve the quality of your website, with the methods and types of SEO that you provide so that your website will always be a quality website and compete with other competitors, create original content and follow the Algorithm every time. it's time.