Popular And Basic SEO Terms You Should Know

7 mins
05 Aug 2022

SEO is one of the strategies for websites to get the best ranking on the website. In trying to optimize websites for SEO, sometimes webmasters or website owners are confused about the steps that must be determined in optimizing SEO with various terms in SEO itself.

The website is very dependent on traffic and interaction from users, to fulfill this, the role of SEO is very important to reach users to visit the website. Some steps when going to do SEO optimization on a website, sometimes stuck in some confusing SEO terms. Here we will discuss one by one the terms in SEO, so that you can understand the meaning and understand in stepping and optimizing the website.


Popular and basic seo terms you should know



Here is a glossary of SEO terms and their explanations:

1. Keywords

One important element in SEO is keywords. Keywords are words in a content and keywords to target into search engines on a website.

In creating content, keywords or keywords must be analyzed first when creating content, this aims to target the market to find the content you create.

2. Alt text (Alternative Text)

Alt Text (Alternative Text) is a sentence that helps search engine bots find your content, usually in images. Fill in the alt text according to the keywords you are targeting to make it easier for search engines, because this alt text can be said to be how search engines work to communicate with your website.

3. Anchor text

Anchor text works almost the same way as alternative text, which is to target certain keywords in it. Anchor text is usually found in a link. In HTML tags, usually there are several attributes such as href and others. Anchor text is filled in the title attribute to determine sentences with certain keywords.

Anchor text is needed to communicate with search engines in determining your content.

4. Meta title

Meta title is the title on a website, meta title is needed to display the title on the website in Google search results.

5. Meta description

Meta description is a short description of the contents of a website. Meta description is needed to display in Google search results.

6. Sitemap

A sitemap is a document in the form of an xml containing links from each website page that will be indexed by Google. The sitemap document is needed to determine which web pages will be crawled and indexed by search engine bots into the Google search engine database. This xml document will be submitted to the Google platform, namely Search Console.

7. Schema Markup

Schema markup is a set of lines of code that is used to display some information informatively in the Google search engine. According to Ahrefs, schema markup is very important to make rich snippets on websites better.

Rich snippets are what make the CTR or click through rate on the website increase.

8. Bounce Rate

Bounce rate is a condition when a user visits a website and does nothing on it. They don't press the buttons that website owners expect, be it important internal links, Call to action (CTA) buttons or anything else.

9. Click Through Rate (CTR)

Click through rate (CTR) is the ratio of the number of impressions sourced from organic search results. Click through rate (CTR) is very important needed, because it will give a good signal to Google as a relevant website page.

10. Index

Index is a collection of information in the search engine from several websites collected by Google. This index will be given to the user when they need it in the search results.

Index is obtained through a process called crawling, which finds pages on a website. Make sure the website page is always active and avoid broken links or 404s.

11. Crawlers

Crawler or spider is another term for search engine bots that crawl several web pages to collect and download content on the website and then store it in the search engine index.

Some examples of search engine bots include: Google bot, Bing bot, Slurp Bot and others.

12. Organic Traffic

Organic traffic is traffic generated through search engine SERPs (Search engine result pages) not from paid advertisements. Pure organic traffic is generated through queries from users, when searching for content in search results and clicking on the website. Organic traffic is not generated from paid advertising and the like.

13. Search Engine Result Pages (SERP)

SERP is an acronym for Search Engine Result Pages which contains information that users are looking for through search engines. SERP appears when a user inputs something into the Google search engine and the resulting page is the SERP.

SERP is also a place for websites around the world, which are vying to get into the top rankings of search results.

14. Domain Authority

Domain authority is a trust in a website for search engines that is judged by the domain address used. Domain authority is created by SEO software, namely MOZ with a certain range of values.

The better the range value in Domain authority, the better the website's trust in search engines.

15. Page Authority

Page authority is another part of Domain Authority. Reporting from MOZ, Page Authority is a score that shows how well the ranking of a website is judged by the pages on the website.

16. Impression

Impression is an indicator used to show how many websites and content are seen by users.

17. White Hat SEO

White hat SEO is a strategy in SEO to improve search engine rankings without violating the specified rules and tricking the established system.

18. Black Hat SEO

Black hat SEO is the opposite of White hat SEO. Black hat SEO is a strategy in SEO to increase rankings in search engines that are not in accordance with the rules and regulations of the existing system.

Outbound links are links within the website but point to other websites. In contrast to backlinks, Outbound links are a number of links that are considered reliable and quality.

Backlinks are one of the components that determine the position of a website in search engines. A backlink is a link on a website that points to a particular website with the aim of making it easier for users.

For example, when you visit a blog, you enter a certain link in a comment about useful information, and the user who needs that information will click on the link that you entered earlier, it is a backlink.

Dofollow link is a link that is automatically formed without any specific configuration and Google will follow every link on the website and index it.

Meanwhile Nofollow link is a link that tells Google not to follow and ignore certain links to index.

23. Heading

Heading is an element on a website to help users and search engines understand the content. Usually headings are on H1, H2, H3. Headings are usually inserted with certain keywords to produce good quality in search engine rankings.

24. Canonical URL

Canonical URL is a mechanism needed to avoid duplicate content on a website so that it is easily understood by search engines when indexing or crawling.

25. Call to action (CTA)

CTA or Call to action is a term in digital marketing to encourage users to click on buttons, images or banners that are expected by website owners to use their services or buy certain products. CTA will usually direct the user with a link to a particular web page.

26. Onpage SEO

Onpage SEO is an SEO strategy and technique that is carried out on a website by optimizing some technical systems or coding.

27. Off-page SEO

While Offpage SEO is a strategy or technique in SEO that is carried out outside the technical context of the website, by increasing several components such as using advertisements, backlinks, domain authority, page authority and others.



That's a list of important terms in SEO that you need to know, in order to understand when you are going to do SEO optimization on your website, which is of course to improve and reach Google's one page ranking well and last long.