What is RSS Feed and benefits for website

6 mins
11 Oct 2022

When creating a blog, content is the most important component to spread to others. Maybe for those of you who have entered the world of blogging, you are already familiar with this technology. RSS Feed are usually needed by blog websites in linking some of their content to other websites to receive updates or the latest information. In other words, this technology in real time collects various information on the website. If you are going to be in the blogging world or create your own website for blogging, what is RSS Feed, and what are its benefits?


What is an RSS Feeds And How They Work



1. History of RSS Feed

This technology was first developed by Netscape when creating an RDF (Resources Description Framework) Site Summary on their portal content website, my.netscape, known as RSS 0.9. Over time, the RDF Site Summary made changes in its technology and changed its name to Rich Site Summary.

The browser war at that time made Netscape stop the RSS project on Netscape and was taken over by AOL who offered a new concept with CDF (Channel Definition Format) for website metadata that was much richer in information. Finally, in 2000 to 2002, Dave Winer redeveloped this RSS technology with RSS version 0.91 to RSS version 2.0 by changing the name to Really Simple Syndication which is used today.


2. What is RSS Feed

RSS Feed is a technology used to distribute content or headlines to the public and manage what content will be provided so that it is easy to read in real time. RSS stands for Really Simple Syndication which provides a solution without having to manually bookmark a website to get the latest information from a website or blog. This technology helps the website to maintain communication with website users to stay connected so that they get notifications when there is new content. And usually used for blog websites that keep updating regularly, it also requires an additional tool, namely RSS Reader to read all content.

A simple analogy to how these two technologies work is the mailbox in every home. In the past, when subscribing to newspapers or newspapers, you needed a mailbox to get the latest newspapers or newspapers every day, of course, to distribute newspapers to every house required cost and time, with these two technologies, all these problems can be resolved quickly and measurably. . A website or blog only requires a tool to distribute all its content with the help of an RSS Feed, then read it with the help of a tool, namely the RSS Reader. This will speed up the process of distributing content to customers.

Managing content on the internet is not easy and complex, the content of the content is not only in the form of writing, usually there are images and videos that require compatibility that fits into all customer feeds. But this technology will be much easier to read when you get the latest notifications.

RSS Feed are intended to make it easier for subscribers to view all available content and are the best way to continue to ensure that all content offered is maintained and distribute content smoothly by grouping content into certain categories, without having to view it on social media platforms such as Facebook or Twitter. Of course it will be useful when users are not active on social media, and can view website or blog content portable.

3. How does the RSS Feed work

To distribute content to users, a special document in XML format is required to determine what content will be displayed in the meta data such as titles, descriptions, categories and links for each post and this is a standard format that must be met.

Documents with this XML format will be read by the RSS Reader to collect content and manage all the information contained in it, an example of the implementation of the XML document used:

<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns :atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/">
  <atom:link href="https://www.example.com/feed" rel="self" type="application/rss+xml" />
  <lastBuildDate>Tue, 11 Oct 2022 09:48:19 +0000</lastBuildDate>


4. How to create an RSS Feed on a website or blog

To make it in CMS Wordpress, a special plugin may have been provided to generate all urls, titles, descriptions and others into XML document format. With this help, you don't have to bother to set them one by one.

However, if the website uses a framework or native, this does require programming skills to create special scripts, the goal is to retrieve all meta data such as urls, titles, descriptions and categories on your website which will later be generated into XML documents in realtime.

5. What is an RSS Reader

RSS Reader is a website-based platform that aims to translate feeds into readable content. Some sites or websites that can be used to read from this technology include feedburner, innoreader or feedly.

Perhaps the most popular is Feedly or FeedBurner, because it supports various platforms such as browser add-ons and mobile phones. Not only feedly, all of these RSS Reader platforms will connect feeds to the reader by simply entering the url of your blog or website feed by clicking subscribe or follow to continue to monitor the latest content updates from your favorite websites.


6. Benefits of RSS Feed

By using this technology, a blog or website can build the latest articles or blogs to provide good engagement to users. For example, if someone likes your blog, website customers don't have to bookmark one page at a time and check manually when posting an article. This technology is very useful for blogs or websites that continue to post an article every day that can be enjoyed by customers on a regular basis. Here are other benefits:

Website owners can strengthen relationships with users subscribers can register feeds to get the latest information or articles from a blog or website.

1. Easy to share

All article content is very easy to disseminate on the internet.

2. Easily distribute content

All the latest or updated content will be easy to read by using the RSS Reader for users.

3. Generate high traffic

This technology is proven to be able to generate high traffic because the content on the blog is easy to disseminate.

4. Can track user habits

You can track how users click on your content and how often they read it.

5. More effective than using email

All article content is guaranteed to reach users, in contrast to using email marketing which sometimes causes problems, so that your article content does not reach 100% of the users.



RSS Feed and RSS Reader really help you in managing and connecting users with your website or blog in real-time. This technology is enough to have a positive effect on website owners to continue to distribute all content on their blogs or websites to others in a fairly simple and easy way.

And also can read content quickly, where users do not need to remember all the urls in a blog or website. There is nothing wrong with implementing this technology into your blog or website immediately, this technology is quite good for not only users but also blogs or websites in search engines like Google.