Talking about websites, there are lots of components that make a website attractive, user-friendly, and good in UX or UI. The website component is not only about unique layouts or cards, but there is one component that is no less important, namely the font.
Fonts are very, very important because it is this component that determines whether a website is user-friendly or not in terms of the readability of its content. Websites that do not pay attention to this are likely to be abandoned by their users because it is difficult to understand. Let's see what the benefits of fonts are.
Benefits of fonts for websites
Of course, the perceived benefits will make the website user-friendly in terms of the readability of content, especially when coupled with a neat website layout or choosing the right colors. Fonts are a vital component in UX and UI. In designing a website, font selection is very influential in determining the type of typography in the title, contrast ratio, compatibility with modern browsers, support for mobile devices, and so on. In the browser itself, this font already has a default, so even without using a third-party, it's not a problem. However, using a unique font can reflect the identity of a business or website and make a good impression on the audience.
Another benefit is to improve branding. The choice of fonts in branding is very influential. Take a look at examples of logos from well-known companies, they use certain fonts to define their business identity and produce a signature. By choosing the right phone, business or website owners can build good non-verbal communication with users.
Fonts can also give users an impression of the brand, therefore, don't be mistaken in choosing the type of typography, this component must be chosen according to the type of business being run. Do your research beforehand if you are not sure what to wear. Because the audience can judge whether the website or logo can give a luxurious or simple impression,
Using Google Fonts
All websites around the world, almost all of them, prefer Google Fonts when using typography on their websites. The reason is quite simple, this service is very easy to implement, there are hundreds of types of fonts that can be used, it improves the appearance of the website, and it has support from various modern browsers.
The following are recommendations for typography types from this service that you must know and try.
This typeface, which was developed by Julieta Ulanovsky, is included in the ranks of the best fonts for websites. There are already many websites that use this Montserrat. Montserrat was first launched as a Kickstarter project, then released to the public, which we have used until now.
This montserrat depicts an elegant modern and classic lettering look.
Not inferior to Montserrat, Lato is quite popular for use by modern websites. Lato was first created by a designer, namely Lukasz Dziedzic. Lato belongs to the somewhat familiar sans-serif type family, but some are rounded to certain letter details.
Lato received support from Google for its release under the auspices of the Open Font License in December 2010.
Next up is Nunito, made by Vernon Adams, which is quite popular because of its modern, attractive, and versatile design. Nunito is designed for websites and screen displays and has a certain level of thickness, so it is suitable for use in any conditions.
Vernon Adams, the creator of Oswald, was originally created for the needs of computers and mobile devices. Oswald is a redesign of the previous work, namely Alternate Gothic, in the early 20th century. Oswald is very suitable for use in titles or quotes.
Indian Type Foundry created this cool font as an attractive sans-serif to use in any text. This font is quite popular for modern websites because it can be easily read on various devices. Poppins also supports more than 150 Hindi and Sanskrit languages.
This font is arguably the favorite of a million people because it is widely used on websites, print media, and other mediums. On the official Google Fonts website, Roboto is the font most frequently downloaded by users. Roboto is very popular because of its modern, user-friendly, and professional design.
Roboto is the default font on Android OS, Chrome Browser, Material Design UI and Google products. Apart from that, Roboto is also supported in various modern browsers on websites or mobile, which makes Roboto very popular.
7. Work sans
The Work Sans project was designed by an Australian designer, Wei Huang. In the early days of its creation, Work Sans was inspired by all kinds of sans-serifs. Work Sans was designed with different uses of text in terms of heavier and lighter weights.
Work sans is very suitable for use on websites or print media that have been optimized for the use of web displays at various screen resolutions.
Rubik is a typeface from the sans-serif family designed by Phillip Hubert and Sebastian Fischer for the Chrome Cube Lab project. The Rubik has five weights in roman and italic styles.
Rubik made another variant managed by Meir Sadan using the Hebrew language in 2015 and became the choice for using text in the body of the website, which gives a comfortable impression.
Mulish is a typography from the versatile and minimalist sans-serif family designed for display. It was designed by Vernon Adams in 2011 and refined until 2014.
Merriweather was created by Eben Sorkin and designed for on-screen readability. Merriweather has a good X-height, so it is suitable to be implemented into headings or paragraphs. There is another type of this Merriweather, namely Merriweather Sans, where the typography is a sans-serif type that is in line with the weight style of the serif family. Merriweather is a font that is widely used on today's modern websites.
Mulish is widely used on modern websites because it is very good at spacing, or the distance between one character and another, which makes the display fit and comfortable to read.
11. Open Sans
Open Sans is very popular because of its simple design, versatility, and excellent legibility characteristics in every typeface. The typography designed by Steve Matteson makes Open Sans one of the best fonts.
Open Sans can integrate with other types of typography because it can include character sets with ISO Latin 1, Latin CE, Greek, and Cyrillic standards. Specifically designed with an upright, neutral, and friendly style, this font is very suitable for use on websites, print media, and mobile devices.
The Rokkitt was designed by Vernon Adams, who was inspired by the serif typefaces typical of Egyptian geometry in the mid-19th century. Rokkitt was intended to be used as a typeface that would work well in both display and text.
Actually, there are many more typography libraries on Google Fonts, even more than 900. We hope that the recommendations that we have provided can be a reference in determining a suitable font for the website and also for branding.